Custom digital solutions that save you time, money, and energy
We help business leaders drive more efficient operations with the power of AI
Our Services
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Sourcing + Integration
We source the best technology solutions to meet your unique business needs and integrate the solutions into your current systems and processes.
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Custom Software + AI Workflows
We build custom software with agentic AI workflows that create more efficiency in your business operations.
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New Venture Creation
We can partner work with you to incubate and launch new software ventures when it aligns with your business strategy.
A Process Built for Impact
Success isn’t measured in lines of code or flashy features — it’s measured in real business impact. Our approach is simple: we focus relentlessly on adoption and usability, because software only works if your team actually uses it.
Our Clients
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Business Operators
We specialize in working with small and mid-market businesses looking to grow, often in preparation for additional investment or acquisition. We partner with expert owners and operators in traditional industries who lack the internal resources to fully consider, implement, and benefit from new technology solutions.
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Private Equity Investors
We work with lower middle market funds, boutique funds, and independent sponsors looking to supplement their technology capabilities. That may mean supporting tech-driven efficiencies for their internal workflows or unlocking value creation in their portfolio companies.
Problems We Solve
We can build solutions to improve nearly any operational workflow. Most workflows involve data capture and decision making, in other words, “help us get the information we need to make better decisions, helps us make sense of the data, and help us take action.” Here are just a few examples:
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You need to understand how much cash you have on hand, what your obligations are, and what your expected payments are so that you can make smart financial decisions. Getting a useful view into that information from multiple sources isn’t easy, nor is acting on it. If you had perfect information, you could negotiate terms more effectively and make more nimble decisions about financing options.
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How do you keep track of what’s in stock and what’s expected to be coming in and out of your inventory at any given moment across locations and channels? With better information and decision making support, you can avoid out of stocks and missed revenue opportunities while also cutting down on excess inventory costs.
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You need to know how your marketing and accounts are performing so that you can make smart decisions about marketing spend and customer account management. With the right tools, you can improve your return on marketing spend and revenue per customer while reducing churn.
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Your employees have a wealth of knowledge, but are they sharing that knowledge effectively for the benefit of the business? Let us help you ensure effective communications during shift hand overs, between locations, and when training new team members.
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You need to understand the health of your portfolio, but every company tracks metrics using different systems and it’s difficult to proactively spot challenges and prioritize areas for support. We help you to unify data, surface priorities, and seamlessly take action.
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AI automations give you a host of opportunities to drive efficiencies in how you source, evaluate, negotiate, and close deals. We’ll help you prioritize the greatest opportunities for efficiency and implement changes.
About Us
We’ve spent our careers building software to help small businesses thrive — and today technology is at an inflection point. AI has made software easier to develop and more powerful than ever, which means that businesses have more technology choices to select from, custom solutions are more accessible, and it’s possible to make an idea a reality with incredible speed. We built Full Interest to meet this moment. In the midst of this enormous change, the skill that continues to matter most is true human-centered design and that’s exactly where we thrive. We obsess over understanding your needs and deliver solutions that fit seamlessly with your team, systems, and processes.
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Dana is a serial entrepreneur who has built multiple businesses that serve small business clients, including an alternative lending platform and e-commerce business builder. She was an an executive at Etsy and Odeko (an inventory management platform for cafes). She now teaches a popular class on building technology start-ups in at NYU Stern’s Business School.
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Melih has spent his career building software that helps small business owners succeed, including payment processing products at Stripe, inventory management systems for food service businesses at Odeko, and revenue driving mobile apps for restaurants at Owner.